Sweetie Pie Snacks

The product is snack-sized pieces of fruit, covered in dark chocolate. The idea was to try and market the product to children so that they eat more fruits, so I went with a brighter color palette and brought in imagery of the chocolate so that the kids focus on that instead of the healthy fruit (what they don’t know is that dark chocolate is also incredibly healthy!). Also, to bring more fun in, I used a funny face on the front of the package with googly eyes and inside the mouth you can see the tasty snacks.